Notepad normally saves in what Microsoft call “ANSI” format, which means that the file saved only has characters that occur in your 256-character, old style character set. If your computer is set up for English, this would be code page 1252. See http://en.wikipedia.org/wiki/Windows-1252 .
Presumably, whatever you copied from ebay contains at least one character that is not in Code Page 1252, and therefore you must either do what the message says and save the file in a Unicode format or have any character or characters not in Code Page 1252 be transformed into “?”.
Ignore the other answer which hopelessly confuses ASCII and what Microsoft calls “ANSI”. The ASCII character set contains only 128 characters and the curly apostrophes are part of Code Page 1252, so would not be the problem. Code page 1252 contains both curly apostrophes and a number of accented letters.
Microsoft’s terminology is confusing. In Notepad, you can chose the file encoding by selecting one of four types from the “Encoding box”.
The first type is “ANSI”, by which Windows means whatever old-style, pre-Unicode character set is being used as your standard character set. Actually, none of the Windows character sets were an ANSI standard. See http://en.wikipedia.org/wiki/American_National_Standards_Institute .
The second type is “Unicode”, by which Windows means “UTF-16 small endian” which is the form of Unicode normal for Windows.
The third type is “Unicode big endian”, by which Windows means “UTF-16 big endian” which is the form of Unicode used by default on some other operating systems.
The fourth type is “UTF-8”, which is the form of Unicode used on the web and on some other operating systems, notably in Linux and in Apple Macintosh.
Normally, for files to be used in Windows, there is no reason to save in these last two encodings.