First impressions are so important. Microsoft made a huge mistake when they re-designed the GUI of Internet Explorer starting with IE7. The Menu Bar thing, the Address Bar up top. The inability to move, customise or shorten the Address Bar and Command Bar.
Face facts, most real people (not geeks) use IE...they use a machine that doesn't have IE-6 on it and its OMFG, where's the back button! Instant turn-off.
The average "Joe the plumber" likes the familar. "Geeks" like the new and exciting. MS has failed to realise that what gives their workers in Redmond "a thrill up and down their leg"....can be a definite turn-off on Main St in East Bum Fu--, Iowa.
And then there was the whole UAC fiasco. Microsoft never did convey to the general public exactly why their machine was questioning every thing they did. The computer literate felt they didn't need UAC and disabled it, "Joe" simply went back to XP.
As one who never had even touched a computer keyboard until my middle 40s (but now is hooked), I would love to get Ballmer in a room with a bunch of my 50ish friends...those who either have never felt the need to own a PC and those whose PC might as well be used as a doorstop or an expensive dust collector! Bet my MSFT stock would skyrocket from increased sales, if I could only convey the idea that a "Home Edition" should be just that...a version of the OS that the computer illiterate can successfully use. Not simply a crippled version of the "Pro" version.
The corporate culture at MS does not understand today's market. The market today does not care one iota about what is "under the hood" of a computer...they just want to be able to use it easily. Just like a toaster or a fridge....
Or the old VCR that after 15 years is still flashing its display, because nobody wanted to take the time to figure out how to make it stop. A piece of black tape was always the prefered solution.
Yours was an interesting query.